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Aramco Overseas Company B.V. (AOC) is a subsidiary of the Saudi Arabian Oil Company (Saudi Aramco), based in The Hague, the Netherlands.
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The flagship corporate publication combines clean white space with spot varnished bespoke imagery.
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The clean layouts contain both the industrial and human sides to the corporate message.
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All content for the brochure was carefully wet proofed - A process whereby all print colours can be measured as if coming straight off the press - By using a proofing press.
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A key part of the publication was to communicate the values behind the Saudi culture. We created charts and diagrams to convey geography and sociology.
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The images form a narrative across the base of the publication, painting a picture of AOC's business
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The final 48 page publication blends a cohesive corporate communication with a striking supporting image suite.
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The Alaela masthead has been carefully crafted, to capture both a western and eastern feel.
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Our creative team creates ideas around content flow and context.
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We have created a number of publications for AOC across a wide audience. Alaela is aimed at retirees and AOC alumni.
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The key to the communications is bright, engaging text and imagery.
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A great deal of the material contains heartening cultural and human stories about life behind the employees.
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The strong editorial focus breaks the pace of the publication blending poetry with prose.
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The images play as much of a part as the text in creating an informative and enjoyable read.
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Diwan - A place to gather - Is a magazine geared towards learning within the Aramco environment, aimed at graduates and junior staff.
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We have created a strong story based feel in the publications by using bold chapter pages, supported by full bleed imagery.
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All the imagery has carefully been selected from AOC to create a realistic yet quality feel.
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Along with the standard brochure format, we have also introduced swatch type finishing techniques.
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The publications carry easy to read snippets, which help break up the read.
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When creating layout templates, we have designed the page styles to be variable and interchangeable - Making sure the content works at a grass roots level.
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The editorial content is informative, light-hearted and approachable - Encouraging a high readership.
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The publication capitalises on the large volume of imagery produced by the employees and the efficient PR department.
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The strong and bold Overseas masthead and cover identity creates strong recall amongst the employees of the business.
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With the structured approach in place, we have also been able to produce special print editions - Such as this one here, a double edition with wrap to celebrate the AOC move to new headquarters in the Hague.
