The work
Sales promotion • CD ROM
The brief
Developed in conjunction with MGA Design, Firedog was commissioned to create a quarterly product CD ROM for Clinique.
The solution
Sales representatives needed a presentation tool to take new product to their European distributors, which could be tailored to each specific region. This was achieved by creating a Director Presentation with multi-level interactive options which tied into editable Powerpoint templates for the sales force.
The results
The CD became very popular with the sales force – And made their job far more practical and easy.
