Bouygues UK are more than equal to their bigger competitors but awareness of the brand did not reflect this.
Firedog originally started talking to Bouygues UK about simply producing a new corporate brochure. Very early on, with the input of a new Marketing Director from client side – it was decided that a much deeper strategic and creative process was required. Bouygues UK are more than equal to their bigger competitors but awareness of the brand did not reflect this. Firedog were to redefine the Bouygues UK brand, researching current value propositions and pushing them into their branded space and communications.