Our remit was to elevate the digital brand identity and to ensure far greater visibility in search.
The existing site failed to reflect the world class reputation of the School. It needed to be more interactive and engaging, whilst conveying the educational aspect and hard work involved. As a first step, we conducted an onsite photoshoot to capture the passion and energy behind racing. The client also wanted an even target audience gender mix, and we sought to represent this in the visual identity.