Firedog created a strong and consistent ATM brand that has real stand out and trust.
Cashzone had lost a lot of its brand equity from being repeatedly bought and sold over the years. Marketing and brand values had always played a bit part both within the business and the sector as a whole. An opportunity exists for a new high street brand which not only severs perceptions from the past but paves the way for a fresh, dynamic and respected entity – in short, to create a strong and consistent ATM brand that has real stand out and trust.