Marketing CD pack


Clinique Laboratories, LLC is an American manufacturer of skincare, cosmetics, toiletries and fragrances, usually sold in high end department stores.

The work

Sales promotion • CD ROM

The brief

Developed in conjunction with MGA Design, Firedog was commissioned to create a quarterly product CD ROM for Clinique.

The solution

Sales representatives needed a presentation tool to take new product to their European distributors, which could be tailored to each specific region. This was achieved by creating a Director Presentation with multi-level interactive options which tied into editable Powerpoint templates for the sales force.

The results

The CD became very popular with the sales force – And made their job far more practical and easy.

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