Gearing a start-up brand for a more powerful and recognisable image
Firedog was briefed on taking what existed as a basic start-up brand and in turn gear it for an international audience. Greenpoint has grown rapidly and the brand needed to match both their greater skill and unique offering. Whilst Greenpoint Capital (GPC) are specialists in the local South African market, more and more international investors are looking to alternative asset classes for dynamic growth and diversification. Greenpoint act as local experts in the sub-Saharan Private Credit market.