Responsive website design and build

Inition

An engaging and responsive website designed for a leading experiential technology business.

Inition is a pioneering production company and emerging technology provider with a finely tuned blend of technical and creative capabilities. Our remit included digital strategy, site architecture, page wireframing, website design, Wordpress build and digital publishing.

Accessing and using the site on mobile devices was a necessity. All pages were strategically planned to allow for optimal results in any environment.
Accessing and using the site on mobile devices was a necessity. All pages were strategically planned to allow for optimal results in any environment.

More than a mere technology provider, Inition wanted to be seen as an ideas company.

While Inition has built up a strong reputation owing to their vast network of cutting-edge technologies, the creative aspect of the company was being overshadowed. Inition’s existing website no longer reflected the expertise, creativity, passion and quality of the brand. More than a mere technology provider, Inition wanted to be seen as an ideas company. To address this, we decided that the website would be video and image content led.

We have also introduced parallax scrolling and large imagery to create overall experiential impact.

The homepage centres on a video of their most innovative case study thus communicating the company’s extensive hands-on experience in the realm of technology. This addition has instantly made the new website much more interactive and engaging. We have also introduced parallax scrolling and large imagery to create overall experiential impact. The new tagline “Extraordinary technology. Extraordinary experiences.” further complements the bold, simple, yet captivating new look and feel. The site now features thought-leadership articles as well as outlining case studies, driving home the message that Inition is a highly creative company as well as a technology provider.

The homepage features impactful video content and imagery, as well as a simple and confident use of typography.
The homepage features impactful video content and imagery, as well as a simple and confident use of typography.

The number of pages that people engaged with is up by 25%, and the bounce rate is down 25%.

The duration of time spent on the site has already increased by 90%. The number of pages that people engaged with is up by 25%, and the bounce rate is down 25%. Users are spending three times longer on the mobile version of the site, and double the amount of time on their tablets. The new tagline has become a successful entrance point to the site, with click rates for these pages up significantly.

The strategy, design and build has been incredibly successful for Inition. The site is being used for much longer, mobile usage has dramatically improved and customer feedback has been exemplary
The strategy, design and build has been incredibly successful for Inition. The site is being used for much longer, mobile usage has dramatically improved and customer feedback has been exemplary
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