Brand identity


Mimecast is an international company specializing in cloud-based email management for Microsoft Exchange and Microsoft Office 365, including security, archiving, and continuity services to protect business mail. We developed their original brand identity.




The work

Branding • Design for print • Website

The brief

Full re-brand extending to brand marque, website, product literature and sub-brand identities. Produce a scaleable branding solution so that new products can easily plug into the brand landscape.

The solution

The animated 3D identity we designed has been applied across on and offline channels and has created strong differentiation and brand recognition which as resulted in an increase in sales.

The results

We assisted Mimecast with their product rationalisation by producing a benefit-led, marketing approach rather than their technology-led approach. This resulted in a reduction from 12 to only 3 modules (preservation, protection and presentation), each with their own identity and collateral. Firedog continue to offer marketing, brand and design support to the company on a number of different levels. We have successfully implemented the product with a number of our clients.

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