The RI

The RI, situated in Albemarle Street in the heart of London’s West End, recently undertook a major facelift to the tune of £20 million. Firedog’s strategy is to couple the new look institution with publications that stimulate and engage a dynamic audience. We offer tactical design support coupled with brand stewardship across the institution’s interests. The task at hand is to elevate the venue from a mere scientific institution into a daily destination for a broad spectrum of the public.

The key publication for the RI is the ‘What’s on’ guide, a DL brochure featuring upcoming events, which we deliver on a seasonal basis. We followed up with the design of Venue Hire, Wedding, General and Educational brochures. In addition to print design, we have also facilitated a number of photoshoots in order to capture and communicate the beauty of their newly refurbished Mayfair premises. The resulting suite of publications raise the standard of the Royal Institution’s communications, setting the expectations for a contemporary institution with a future orientated vision.