Design a magazine brand and masthead that would appeal to South Africans living abroad. Firedog was tasked with the magazine’s name generation, primary branding applications, 1st issue cover design and overall lay-out design. Phase 2 is currently underway which sees us deliver a media pack, company website, advertising templates and a direct mail campaign aimed at advertisers/media planners.
The ‘splat’ treatment of the identity is aimed to create standout in the marketplace. We’re using this as a key brand differentiator across a number of touch points. Other than that, Firedog subscribed to clean magazine design coupled with sound strategic branding. The identity has been designed to live in different colours and seasonal tones.