Brand Discovery & Research

Pivotal to our brand creation offering is the strategic consultancy we use to adequately differentiate and position our creative. We use both key stakeholder engagement and broader market research stimuli. All our findings and recommendations are carefully distilled into our Strategic Framework – A physical 20+ page playbook on how the brand must be positioned for ultimate success. Not only does this manifest in the messaging and positioning, it repeatedly keeps the client and agency aligned throughout the creative process.