Expertise

Art Direction & Image Creation

Firedog has a proud and established tradition of creating arresting visual artwork. Brands, visual identities and campaigns can only be considered unique when supported via imagery that inspires and creates a unique impression upon its audience.

Creativity should always be measured as a craft. Image making, illustration and visual storytelling are all craft based activities where skill manifests as the ultimate mark of excellence. At Firedog, we have always obsessed about creating unique and bespoke imagery for brands and creative, with passion and aplomb.

The students were encouraged to jump about on a trampoline, creating vibrant and energetic poses. We supported these with colourful graphics which pay homage to the original Lewisham College identity.
The students were encouraged to jump about on a trampoline, creating vibrant and energetic poses. We supported these with colourful graphics which pay homage to the original Lewisham College identity.

Bespoke photography creates an absolutely unique narrative.

Art direction and photography

We strive to commission bespoke photography as the antidote to common stock. The perception of custom shoots is of expense. However, with the right art direction and shot list, we can create a library of imagery which is unique and entirely ownable, whilst maintaining value and return on investment. Campaigns also demand imagery which is instantly impressionable and unique to the brand’s proposition. When we do use stock imagery, or indeed existing imagery acquired from a photographer’s portfolio, we are very careful in selection, tone and art direction. The imagery is often also processed and treated to create an instantly singular look.

Expertise Spotlight

Our homage to Caspar David Friedrich featuring a seascape dotted with wind turbines.

Advertising

View case studies
We created a suite of powerful imagery that communicated each of the Harneys business values.
We created a suite of powerful imagery that communicated each of the Harneys business values.

Our role as branding practitioners is to capture the essence of the brand and reflect it through carefully styled and rendered imagery.

Brand storytelling

A brand and visual identity often is required to translate a complex proposition simply and succinctly. Messaging takes care of the wordy part whilst creative storytelling through imagery fills in the emotive parts of a brand narrative. A brand story is a fable which allows the brand to establish it’s character through a visual representation. The quality output of imagery seeks to rally an audience and inspires them to spend more time immersing and learning about what the brand has to offer. Our role as branding practitioners is to capture the essence of the brand and reflect it through carefully styled and rendered imagery.

We then commissioned a photographer to capture the entire process from start to finish over a period of two weeks. The creative collaboration provided unique and powerful imagery.
We then commissioned a photographer to capture the entire process from start to finish over a period of two weeks. The creative collaboration provided unique and powerful imagery.

Expertise Spotlight

The Kaboodle symbol is beautifully simple with a really subtle play in dimensions.

Branding

View case studies
We created a very humanistic image campaign for The Barbican.

Post production is where illustration meets photography.

Post production

Photographic and image post production involves the craft of taking existing imagery and illustrating over it with supplementary image assets from varying sources. It is considered as the illustration of photography. We hire our creative talent based on their talent, their artistic skill and their ability to illustrate instinctively using only their hands and imagination. This results in imagery, whilst heavily processed, appearing fantastical yet authentic.

The combination of real student imagery and creative post production creates an engaging and moody virtual environment.
The combination of real student imagery and creative post production creates an engaging and moody virtual environment.

Sector Spotlight