Expertise

Campaign & Digital

Firedog has a long history of creating visibly arresting campaigns. Our advertising creative is supported by our strategic outlook with planning and analytics at the core of our ideation. We partner with our clients, sharing goals and ensuring a resounding return on investment.

One glance at our body of work, and you’ll quickly notice the quality of design through imagery and storytelling. Our campaign and communications work focuses on creating impactful and memorable visuals. We distill all marketing intent into a few choice words backed up by powerful, unique imagery. We find this uncomplicated yet profound approach repeatedly delivers great results for our clients.

The resulting visual, inspired by Caspar David Friedrich’s key Romantic painting, “Wanderer above the Sea of Fog,” takes the audience back to a period of great romance and nostalgia. It then superimposes modern wind turbines as if it were a Brunelian dream of the future yet to unfold.
The resulting visual, inspired by Caspar David Friedrich’s key Romantic painting, “Wanderer above the Sea of Fog,” takes the audience back to a period of great romance and nostalgia. It then superimposes modern wind turbines as if it were a Brunelian dream of the future yet to unfold.

Creative direction

The knack to creating resonance with your audiences is all about communicating with authenticity. Art Direction is a creative process where the designer builds a visual universe which communicates a big idea in the most believable terms. This means creating bespoke imagery with a large emphasis on authenticity. The audience needs to be able to project their own world into what you are trying to communicate. At the same time, it can’t be dull, as it needs to stand out from the crowd. The balance comes from creating something authentic yet unique. We have worked with the finest photographers and illustrators in creating striking visual narratives.

Expertise Spotlight

The extensive placement of media on the Tube combined with the broad use of varying assets created a recognisable and striking campaign.

Campaign

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We decided to create a suite of brand assets which could be used to communicate the values in an interesting and different way. We decided on the relationship between gymnasts, both with each other and their environment.

Copy should always be relevant and on point.

Copy

The writer’s job is about taking the most complex idea and cramming it into as few words as possible. At the same time, they need to be evocative enough to inspire. Our skills in brand messaging enable us to take a core proposition and speak about it in an entirely fresh and approachable way. And it’s from this bedrock, that we create our campaign copy content. Always relevant. Always on point.

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