Brand and products identity

Ann Maurice

Ann Maurice is a Californian TV celebrity famed for her ‘House Doctor’ show.

The work

Branding • Stationery

The brief

After taking part in the TV show ‘Interior Rivalry’, Firedog was asked to create a brand identity for Ann Maurice that would not only represent a stylish interior designer, but was easily transferable across a range of sub brands.

The solution

Firedog felt we needed to capture the home environment by the use of a hand rendered identity device that built upon the equity of Ann as a signature interior designer brand. The red ‘swish’ signifies a designer touch and creative flair, while remaining abstract enough to give a feeling of creative diversity. It was vital that the audience feel there are no limitations with the brand so Firedog deliberately moved away from photographic visuals.

The results

The brand is a true reflection of the stylish and contemporary nature of the key stakeholder.

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