Bank Workers Charity

Extensive research, brainstorming and discussions made it clear that the positive change occurring within BWC needed to be summed up in a brand that is confident, flexible, distinctive, relevant, human and diverse. This vivid new identity started off with the logo. We created a pure system where the icon letters were all based out of circle geometry. Taking our inspiration from BWCs key values, the overlapping circles representing collaboration and connectivity between people. This logic of transparency combined with a fresh and bright colour palette provides a mark that is both approachable and contemporary.

Step two was the visual look-and-feel. The colourful, Impactful logo appears alongside confident, yet down-to-earth messaging, a distinctive type-face and optimistic, warm and engaging imagery. We also created unique graphic devices based on the circle motif. These hold text and imagery, supporting the brand and ensuring the identity becomes recognizable in its own right.

The BWC launched their new brand on in May 2011 and the response to this re-fresh has been fantastic. Firedog is extremely happy with the initial response and will continue to work with BWC on strategic design and implementation moving forward. We have also supported BWC through the creation of annual impact reports. The charity impact report is a campaign designed to communicate the impact that the charity has generated over the year. Like an annual report, this features numerical information in charts and graphs – as well as real life case studies.