The brief
Firedog was responsible for launching the brand from name generation to search engine optimisation. Our remit included: Marketing/branding strategy • Naming • Brand identity • Strap-line • Design and build of portal using Microsoft .Net framework (Firedog in-house design & build) • Primary branding applications • Design and implementation of customised CRM system • Search engine marketing/optimisation • Design and production of broadcast email campaigns • Advertising and marketing collateral • Ongoing support.
The solution
The brand strategy has been designed around a book and chapter approach that’s unique to the industry. The brand was designed to reflect the upmarket nature of the properties on offer whilst offering a memorable brand and web experience.
The results
After only 5 months The Villa Book offers an impressive 33 destinations across 6 countries. The portal has been designed so that TVB staff can upload new books and chapters without the need for agency input. This has been achieved through a highly functional and dynamic back-end.
