The creative inputs
Firedog was commissioned to revisit Walls’ brand presence and visual language and provide simulation of how it would appear on garments and signage. Firedog also developed primary brand applications, application forms, electronic business stationery suites, onsite signage, sales material and website. Our primary task was to revamp their corporate identity to align with recognised high street brands. We needed to convey their fashion formula based on luxury fibres and hand-finished detail with style and elegance. We then applied the new logo to all brand touch points.