Expertise

Strategy & Consultancy

All our work stems from the deep desire to apply our minds. And all good creative work is backed up by a brand strategy informed by sound strategic thinking.

Creating an edge over your competition is no mean feat. It takes a deep understanding of the self. We work in close strategic partnership with you. We help you discover what is truly great about your business. We focus on distilling your offer into a succinct, powerful hook. And then we find the best way to tell the world your unique story through your bespoke brand strategy.

Research and discovery

Nobody gets anywhere useful without asking for directions. We undertake two primary types of research designed to extract the truth about your brand. This consists of qualitative research – as in focus groups with less than a dozen people. Another method is via one to one interviews, either face to face, or to far flung places over the globe. Qualitative is good for building emotional intelligence around your brand. The second methodology is quantitative research – conducted with greater numbers and either applied to your staff or your customers. This type of research is more analytical and most likely results in survey reporting or infographics. Quant, as it’s called, can also be really effective for bringing your staff on board as an employee engagement exercise at the start of a branding journey.

Nobody gets anywhere useful without asking for directions. The creation of an accurate brand positioning starts with orientation.

The task of unifying diverse cultures across the world behind a single rallying standard became the core remit behind the branding process.
The task of unifying diverse cultures across the world behind a single rallying standard became the core remit behind the branding process.
With more than 250 respondents from across the globe, we were able to deeply analyse current perceptions around the brand.
With more than 250 respondents from across the globe, we were able to deeply analyse current perceptions around the brand.

Expertise Spotlight

A new positioning was chosen which allowed us to capitalise on the play on words - in this case; From all angles.

Brand Discovery & Research

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A key recommendations document lays the foundations for your brand’s future narrative.

The Strategic Framework

Armed with the market knowledge, we are able to create the framework on which your brand strategy message is carried. We look at your market sector and your competitive threats and create a brand which is based on your true strengths. Truth is important in building a brand. It creates an authentic experience which resonates with your audiences, building trust and ultimately loyalty. We create a strategic roadmap, isolating your values, your mission and your vision. All this thinking is wrapped up in a key recommendations document, so that we can lay the foundations for your brand’s future.

We develop the key messages which clearly communicate your point of difference.

Positioning

We articulate what we call your “hook”. This is the key proposition around which all your activities pivot. We develop the key messages which clearly communicate your point of difference. We segment your audiences and then tailor your messages accordingly. We substantiate your key proposition with a series of value statements. We call these the ‘pillars of reason’, because they hold up your primary argument. We unearth your values, using human qualities to create a unique tone of voice, designed to cut through the glut of corporate diatribe. All these ingredients form the basis of your brand strategy and are wholly designed to make your good, great.

We decided that all digital content fell within one of three categories: Inform, Convince or Excite. These themes focused content towards audiences who had specific content behaviours. For example, evidence-led editorial appealed to sceptics; dynamic gamification for young audiences.
We decided that all digital content fell within one of three categories: Inform, Convince or Excite. These themes focused content towards audiences who had specific content behaviours. For example, evidence-led editorial appealed to sceptics; dynamic gamification for young audiences.

Expertise Spotlight

Due to the campaign having originated from the Barnardos innovation department, we had to develop an overiding strategy from a somewhat complex brief

Campaign & planning

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We established quite quickly through research that NetNames had a positive reputation for fighting for and protecting online brands.

Messaging

Once we understand your audiences and your positioning and we have developed your brand strategy, we can develop your brand messaging. Messaging means copywriting, yet with a more focused strategic approach. Key messages are used across all your product lines and are carefully tailored for audiences and target sectors. Brand messaging is translated into a creative brief for the next leg of the creative journey.

To support the online brand launch and other touchpoints, we created a tone and spirit guide which helps internal staff to tell the Bouygues UK story.

Expertise Spotlight

We delved deep into the controller software space analysing a wealth of sliders, faders and buttons.

Digital & UX

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