Case Studies

Vibrant brand identity created for international fund management business

Firedog has recently developed a full integrated brand identity for Method Investments & Advisory, a boutique and independent investment firm. Established in 2001, they now have offices in London, Milan, New York and Luxembourg.

Brand identity

The aim of this rebrand project was to raise the profile of Method from a pure trading business to a serious player in the boutique fund investment landscape. Firedog was tasked with building a strategic direction and family of identities and websites which share the same corporate identity, yet have cultural nuances across the regions.

For the creative look-and-feel our concept was based on the influences of the Mediterranean in the history of European trading. We created a bunch of creative avenues exploring this space. We were inspired by influences such as the well known Medici family, the Murano Glass industries and other European trading legacies.

Have a look at the full Firedog case study

Following a singular strategy, we explored varying concepts which exploited the idea of positioning the business as specialists within the European region

We settled and exploited the idea of Method representing a strong and guiding trading ship through turbulent seas, which is a representative idea around the current challenges in the European market place. The resulting visual language is both unique and particular to their offer.

We based the identity on our work exploring historical and mythological nautical legend
The chosen brand mark represents a harmony between progressive investment technology with a traditional cautious investment methodology

The initial response to the brand has been incredibly positive

The new brand and website were launched in the UK in May this year and the initial response to this invigorating brand has been incredibly positive. We are now focusing on the Luxembourg and US versions and will continue to work with Method on strategic implementation of their brand family.

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