Brand identity
Firedog inherited a freshly designed logo and set about the task of creating a solid, corporate brand identity to support the extent of NetworkersMSB’s global reach. We worked closely with the client to understand their business and identify their vision. We developed a spark device to invoke a positive reaction and inject dynamic, youthful and energetic life into the brand. From this starting point additional brand mnemonics were developed to add interest and vitality to stock imagery, plus ensuring consistency throughout all articulation of the brand. Finally firedog developed supporting messaging representing the global Company ethos. Firedog’s remit then extended to through-the-line support, developing all print and digital deliverables as above. Firedog have become an integral part of the NetworkersMSB marketing team and continue to provide ongoing print and digital design support, working closely to provide cost-effective, highly creative solutions for all their marketing requirements.
