Brand identity & Website

Networkers MSB

Networkers MSB is the world’s largest IT and Technology recruitment consultancy, dedicated to supplying professionals across the world, specialising in Information Technology and Telecommunications. Firedog were appointed to breathe life into the global brand – re-defining the brand positioning, producing a compelling brand story and applying this across all touch-points, in line with the global marketing strategy. project deliverables included; visual look and feel, brand guidelines, annual report, internal sub-branding, flash animation sequences, animated logo sting, website design and build, exhibition collateral (flyers, pull-up banners and exhibition stands), press advertising, tactical event support, corporate folder with sector inserts, newsletters, digital templates.

Brand identity

Firedog inherited a freshly designed logo and set about the task of creating a solid, corporate brand identity to support the extent of NetworkersMSB’s global reach. We worked closely with the client to understand their business and identify their vision. We developed a spark device to invoke a positive reaction and inject dynamic, youthful and energetic life into the brand. From this starting point additional brand mnemonics were developed to add interest and vitality to stock imagery, plus ensuring consistency throughout all articulation of the brand. Finally firedog developed supporting messaging representing the global Company ethos. Firedog’s remit then extended to through-the-line support, developing all print and digital deliverables as above. Firedog have become an integral part of the NetworkersMSB marketing team and continue to provide ongoing print and digital design support, working closely to provide cost-effective, highly creative solutions for all their marketing requirements.

Website Design

Firedog were tasked with designing a new website for the global recruitment firm as part of the brand development project. The site needed to ensure rapid content delivery with a graceful and easy to navigate user journey. Firedog employed best practice web strategy to ensure optimum usability for the myriad of different users. Our findings were articulated by comprehensive site architecture, followed by detailed wireframes for every page of the site.  Carefully planned information architecture was used to give immediate access to individual sectors from all pages of the site, improving usability and providing constant reinforcement of sectors and brand values. A quick job search section was incorporated to give instant access to the job database for candidates. Firedog applied brand messaging and developed keyword integrated copy for each sector focusing on global reach and brand values for effective Search Engine Optimisation. Finally Firedog developed the design using the NetworkersMSB imagery and brand elements (created by Firedog )for the Brand Development project and built the front end of the site using HTML, CSS and Javascript. The files were then passed onto NetworkersMSB in-house developers to be integrated into their systems. Firedog provide ongoing support to the NetworkersMSB marketing team both for digital and print led projects.

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