Aldgate Developments – changing the perception of student accommodation
Student accommodation conjures up images of drab, grey, uninspiring box rooms. Not anymore, thanks to Aldgate Developments’ bold new offering in the trendy East End.
Firedog is proud to be working with this game-changing company, creating a premium brand for an educated young audience. We pitched for this exciting opportunity and were selected from at least three other agencies.
We have since immersed ourselves in the development’s arty-fashion district – it is our neck of the woods after all – to create a stylish, understated look and feel for the brand that is now called Assam Place.
This name is reflective of the development’s location and its rich cultural heritage. The building itself is listed and full of charm and character that will be enhanced and modernized, whilst not compromising the integrity of the old. For the brand identity, we have been careful to maintain this balance whilst still portraying trendy-chic.
Below are some images to give a hint of our progress so far. We have named and designed logos for the development and the buildings contained within it, as well as created a holding page for the first lot of accommodation to be completed later this year. Creative moodboards show the vibe and direction informing our ongoing design and progress – which has also translated into print collateral.
We are now well on our way with the website architecture and design, so watch this space for digital roll out coming soon!
Now if only we could pass for 21, we’d be signing up to live there…