Case Studies

Global website design completed for Vibrant Media

Vibrant Media is a global online advertising network that sells media inventory accompanied with non-standard advertising products to the world’s leading brands.

Firedog won a pitch to develop the global corporate website design for the New York agency business. Vibrant media was founded in 2000 and has multiple offices across the USA and Europe. They also have a client ad network of over 6000 premium publishers reaching 300m unique visitors an month.

The incumbent site had become outdated and cumbersome from a content management perspective. The design process commenced with a study of the competition, followed by an audit of the current site structure, symbology and nomenclature. We invested a deal of time in structuring the website UX to match the core business objectives.

Our task became the process of elevating this core client touchpoint injecting impact and polish across the whole design UI and UX. The website design purpose was to show off the brand, introduce the businesses cutting edge technology and to introduce the overall positive company culture.

Our website design was led by a content approach – ensuring that the scope and vibrancy of the business was clearly represented through active content displayed in a rich format.

We developed over 17 page types before developing a custom website design theme and managed an end to end website development process.

For more digital design case studies, please see our portfolio.