Case Studies

Publishing guidelines for the Microbiology Society

We have completed a set of communications design templates and publishing guidelines for the Microbiology Society.

Firedog has already created a new brand identity for the Microbiology Society. Following this commission, we extended the brand into their publications. The society releases a great deal of research publications. We created a control system which increased consistency and clarity.

The guidelines applied to a number of print and digital channels. We created controls for journal templates, flyers, merchandising and various publication page templates. We also provided guidelines for digital applications for their digital publishing channel.

The design controls needed to be used by a number of authors. We built an extensive guideline kit containing all the possible variables. This kit included measurement and spacing controls so that editors could set up production templates in a consistant way.