Grey matters

The Firedog Roundup: Joyce Didonato, Art vs Machine and our nationwide campaign

The Firedog studios have been kept very busy these last few weeks. Our nationwide offshore wind campaign for DONG Energy UK is up in most tube stations and is featured in the national and regional press. In other news, read about our Hoxton Square BBQ and Joyce Didonato’s Barbican performance.


Our latest campaign for DONG Energy UK


From the 22nd September until October 4th, the Shoreditch Art Wall hosts “Art VS Machine.” Self-taught artists, design graduates and professional craftsmen collaborate to raise awareness of the struggles that artists face in the machine-dominated world of design. The community project aims to both inspire and promote artists in East London who would otherwise struggle to showcase themselves. If you fancy taking a look for yourself, head down to 17-19 Great Eastern Street, Shoreditch.

Social media raises awareness

Social media raises awareness

We like this witty campaign from DDB Singapore in aid of Breast Cancer Awareness month. The logos of Facebook, Twitter and Instagram have been cleverly redesigned to resemble breasts, with the tagline “If only you checked your breasts this often.” The campaign is an effective reminder that we happily while away the hours on social media, yet often spare no time for simple but important actions.



Studio buzz


We designed Didonato’s concert poster

Last week, Hannah and Ale went to The Barbican to see Joyce Didonato perform a series of Italian bel canto arias. Having worked on the Centre’s classical music campaigns for close to two years now, it was very special to hear the music being performed live. As we designed the poster for Didonato’s concert, it was great to see that the flamboyant character and bright colours on the poster were a true depiction of the singer’s stage presence. We’ve worked with The Barbican for a couple of years now

Copy of IMG_0381

The singer was just as flamboyant in the flesh

43/44 Hoxton Square recently held an inter-building BBQ. Despite the sunshine and (very heavy) showers, it was a lovely afternoon spent with the other Square residents, which includes the likes of Port Magazine, Le Book and VCL video.

Creative projects

Our nationwide offshore wind campaign for DONG Energy UK launched in late September. Combining elements from the Romantic Movement and the Industrial Revolution, the campaign seeks to inform people about offshore wind in an imaginative, memorable way. The artwork was actually turned into a professional oil painting to add a sense of authenticity. It’s live in 108 tube stations and has been featured in both print and online publications nationwide.

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