Case Studies
Braavos brand created for future tech focussed Private Equity business
Firedog has created a brand identity for a new London based private equity startup, Braavos Investment Advisers. The Braavos Capital fund focusses on fast evolving technologies and future developments in the sciences, medicine and engineering.
![](https://firedog.co.uk/wp-content/uploads/2021/11/Braavos_Private_Equity_Branding_Concepts-1340x731.jpg)
In particular, Braavos has unique access to the entire portfolio of spin-out companies originating from the research conducted at the University of Oxford. The access to the portfolio of current and future spin-outs is held through BC II LP’s investment in the shares of Oxford Sciences Innovation plc. (“OSI”)
Our design inspiration for the branding effort began with a fascination for positive sci-fi imagery and its dream like ambitions for future living. Whilst inspired in the spirit of 60s popular American sci-fi comic culture, the branding has all the minimalist cues of the modern aesthetic.
![](https://firedog.co.uk/wp-content/uploads/2021/11/BraavosBranding_Concepts14K-1340x948.png)
![](https://firedog.co.uk/wp-content/uploads/2021/11/BraavosBranding_Concepts24K-1340x948.png)
We wanted to create a brand which was based out of both an abstraction of the initial character B but also has a mystical connection to abstract symbology. The brand concepts feature structural totems, ziggurat like plinths, future flying craft and dimensional planes.
The final selected brand mark is a bit more of a simplified take with a symbol which is both a B and a tesseract like structure.
Have a look at the full Braavos financial brand identity case study here.
Firedog has a great deal of experience in creating a brand and visual identity and expanding this into digital experience design. We also have a real understanding of boutique financial services design, communications and branding.