Case Studies

Firedog delivers sales app design for Twinings UK

Firedog has recently completed a sales app design for the Twinings Tea brand ambassadors. These staff members are responsible for taking the Twinings special brand experience to retailers across the United Kingdom.

We created an HTML 5 based presentation software app which was loaded on a series of iPad devices and distributed to the brand ambassadors.

A member of the Twinings sales team would visit a retailer or partner and be able to present a quick journey on the Twinings Tea story, as well as show off the full range, provide further information on brewing or even provide the full narrative on ethical sourcing and supply chain management. All from the simplicity of a gesture based information led application.

The app home screen
The menu page outlines all key app components
The content is tailored to specific audience segments
The app carries information on the full range of teas available to order
The storytelling within the app is supported by immersive gesture control combined with parallax elements

Because the app is internet enabled, latest news and topical stories could be distributed to the staff on the ground via push medium. This was also coupled with a link to the Twinings stock ordering app so the team could also order new products on the fly.

The swipe based story telling in action

The sales app design met with very popular feedback and enabled the brand ambassadors to really convey the Twining’s brand spirit in a digital medium.

For more of our digital application and software design, please see the rest of our portfolio.

Sign up for our Firedog Newsletter
* = required field