Grey matters

The weekly roundup: Kemistry gallery, geek football and a new team page

927750_285033068342671_576141533_aIt may have been overcast in London this week, but our spirits have been higher than the Brazilian football team’s. We headed to Kemistry gallery’s latest exhibition, looked at the relationship between data and football, and launched our brand new team page!


The Firedog team shares a love of data. It’s nerdy, but true. Our developers came across this article on LinkedIn that looks at data in relation to football. Who said the two couldn’t be linked? Journalist Benjamin Morris has published a piece which describes in words, statistics and charts why Lionel Messi is one of the greatest players in the world. You don’t have to be a football head to enjoy the article. It’s worth reading as a fine example of how data can be combined with story-telling to strengthen an opinion.

2014-07-11 12_56_57-Firedog (firedogcreative) on TwitterOur designers are always excited by the latest trends and soak up everything that’s going on in the design industry. Despite this, we still recognise the importance of looking back to our predecessors. This article in Fast Company gives 10 crucial lessons from history’s greatest graphic designers. Well worth a read.

We took a trip down to Kemistry Gallery on Wednesday for their latest exhibition, How Beautiful It Is. Run by SWFC and supported by Adidas, the exhibition is a celebration of football and culture in Brazil. There’s stunning photography from world-renowned photographer Grant Fleming and vibrant artwork from some of the best international graphic artists. The exhibition runs until this Sunday, so check it out if you’re in the area!

Studio Buzz

back_to_the_future-383217Lucian and Freyja are eagerly anticipating Secret Cinema’s summer installment: Back to the Future. These days, the productions are far from a secret – 42,000 tickets for this show alone sold out in just four hours! Lucian has always raved about the buzz of the evening. Now, its producers are taking the experience to a new level with a clever marketing strategy. To build excitement for the show, a series of pop up shops will be open to the public as of today. There’ll be a frock shop, a salon to get your hair perfectly coiffed, an express diner and 50s music playing. The pop ups will be running until the end of August, so if you fancy it, head down to Hackney Road to soak up the atmosphere of 1950s America. 42,000 tickets sold out in just four hours

OK Go have long been known for their experimental music videos. The video for their latest single, “The Writing’s on the Wall” is no different. Shot in one take, the band wanted the camera to capture an uninterrupted view of the space. OK Go have become so well known for their technological music videos that some say it’s overshadowing and detracting from their music. The boundaries between band and brand definitely overlap. What’s your stance on the subject?

Creative projects

It’s been a hectic week, with two big pitches and the final stage of our new site build for The British Horseracing Authority underway. Developer Matt linked up our Instagram feeds to the Firedog site to build our new and very colourful team page. We wanted a team page that allowed a lot of flexibility and the opportunity to show our personalities in a creative way. If you didn’t receive our newsletter last week, why don’t you have a read of all the latest goings-on in the studio?

weekly_roundup_v2-06We hope you enjoyed our weekly roundup! In case you missed it, here’s the last roundup. Otherwise, until next week…

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