One step ahead of the taxman…
Legal & General’s Wealth Management Department is launching a campaign to educate clients…
- Flyers & leaflets
- Pop-up stands & banners
- Seminar planners
Did you know that without adequate IHT planning, 40% of your estate could be nabbed by the taxman?
Legal & General’s Wealth Management Department is launching a campaign to educate clients on this worrying reality and Firedog has been tasked with the creation of an inspirational brand concept and core messaging to drive their Inheritance Tax (IHT) planning campaign and help to communicate how the IHT market works and what products L&G offers for IHT planning.
The brand is to be developed across a range of items that promote (internally and externally) and aid the selling of Legal & General’s wealth products that can be used to protect customers from the effects of IHT on their estate/portfolio – including:
Flyers & leafletsAdvertisingPop-up stands & bannersSeminar plannersThe campaign will be live this month so check back in a couple of weeks to gain an insight into our creative rationale and the striking, unique concept, which is bound to make you look twice!