Case Studies

Studio delivers global Private Equity advisory business branding

Firedog has created a new brand identity for independent advisory business Triago.

The Paris, London and New York based business provides Private Equity Fundraising services, Secondary Transaction Advisory and Strategic Solutions for General Partners and Limited Partners.

We hosted a number of workshops with stakeholders, combined these into research findings and created a supporting strategic framework. From these learnings, we created a new visual identity system and messaging structure, combined with clear colour application and type styling.

The visual identity system is driven by geometric linear devices. The chosen deltahedron is a polyhedron whose faces are all equilateral triangles. These can be of 20, 12 or 8 sides and form various but consistant devices. We used these family of graphic devices across the majority of communications and templates. They could be applied in a number of colours and print applications.

The brand identity relies on two key colour hues – The reds and a complimentary set of greens. This is supported in turn by chromatic neutrals which give the identity a stylish and limited colour palette. We also tackled the digital brand experience through website strategy, planning and design. The build of the website was also created inhouse within the agency using advanced plugins for WordPress.


Have a look at the full Triago financial brand identity case study here.

Firedog has a great deal of experience in extending a brand into digital branding and experience design. We also have a real understanding of boutique financial services design, communications and branding.

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