Firedog co-authors ground breaking research study

Advertisers are missing out on key marketing opportunities through misperception of consumer views.

Firedog has discovered that 84% of European mobile users are willing to receive SMS marketing and promotional offers on their handsets, yet the marketing community is failing to capitalise: just 18% of marketing and advertising agencies currently offer mobile messaging to clients, and a worrying 57% have no immediate plans to do so in the future. Operators are therefore missing out on a key revenue opportunity as marketers fail to drive a potentially lucrative revenue stream.

These are the results of a study unveiled by Firedog Design and our partners Empower Interactive. Three parallel research projects were undertaken to canvass the opinions of mobile users, marketing and advertising agencies, and mobile network operators across Europe.

Please contact Fraser Black on 0207 292 6271 to discuss how we can help with your SMS / MMS mobile messaging requirements.