World-famous brand evolutions

I came across this site whilst doing some research – it’s a concise look at the evolution of some of the biggest and longest-running brands’ logos over the last 100 years or so. Must have taken this guy some time to collate all the different logo forms for each brand, but it’s resulted in a very useful overview. They’re all here, Apple, Walmart, Nike… Amongst other things, I can’t believe Canon haven’t changed their logo for over 50 years! And unlike their now renowned simple and slick logo (and business ethic), Apple in fact began with an extremely complicated original logo back in 1976.

Check out the study here

The evolution of the Apple brand

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