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Firedog creates best practice E-learning brand

Skills Online Group has enlisted Firedog’s expertise to create its brand and visual identity – attracting marketing professionals across the globe

Skills Online Group (SOG) is passionate about online education and is helping to bridge the knowledge gap for marketing professionals – whether they are students about to take on their first role, or agency/corporate employees looking to take that next step on the career ladder. Firedog helps SOG keep one step ahead of the rest.

Firedog will be focusing on typography, a strong recognisable brand mark and bright colour palette for application to the primary brand logo and the nine sub brands. The visual look and feel will incorporate both real life imagery and illustration for use across all offline collateral and digital mediums – the website design and e-newsletter. In addition, a suite of course icons will bring the online courses to life.

The SOG brand will be launched in June 2010 with the extensive range of online courses ready for purchase September 2010 –

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