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Firedog silences opponents in heated BBC Radio pitch

Firedog has been appointed to develop BBC Radio 6 Music online show environments

Following a five-way creative pitch to the BBC’s Audio and Music Interactive division, Firedog has been commissioned to design and create a range of approximately 30 environments for BBC 6 Music’s radio shows.

The creative delivery involves producing customised page skins based on the personalities of each of the shows’ presenters. Firedog’s progressive ‘pastiche’ concept explores a mashup of visual elements in a collage style and promises to closely mirror 6 Music’s cutting edge brand promise.