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ISBA heralds success of new brand visual identity

ISBA members – which include the likes of Shell International, GlaxoSmithKline, P

In 2009 Firedog was commissioned to manage the marketing strategy for the ISBA Training and Events function, which included designing a visual brand universe to support the new identity.

Final deliverables included an integrated brand awareness direct mail piece driving members to supporting web pages, online e-newsletter templates and a new Training and Events workshops brochure – completely re-structured and re-designed. Feedback has been so positive from ISBA’s members, that Firedog has been commissioned to work with the team on the 2010-2011 marketing strategy.

Find out more how we energised ISBA’s brand language…

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